For any given online publisher to win advertising revenue, it has to have two teams in place:
- Sales team
- Sales support team
The sales team is responsible for pitching the sponsorship packages to various agencies and their respective brands. On the other hand, the support team executes on all the steps needed for any given campaign to go live and deliver per the contract. So for example, the ad sales team of the www.websitethatsellsads.com would first have a meeting with the digital ad agency and present them with the advertising opportunities available. Next, if the ad agency proceeds to place the online media buy on the www.websitethatsellsads.com, once the sales team closes the deal, all the future tasks would then become the campaign management team’s responsibility.
The campaign management team is accountable for delivering on all the clients’ expectations and helping www.websitethatsellsads.com properly monetize their advertising inventory to the best of its potential.
eMedia Patch gives online publishers an opportunity to outsource all of their sales planning and campaign management tasks.